Premloom Envision did not begin in a workshop. It began at midnight, in a quiet corner of Bangkok’s Suvarnabhumi Airport, in the middle of a long layover with nowhere to be.
The midnight conversation that started Premloom Envision
There was no plan that night. No business idea, no spreadsheet, nothing to rush towards. Just two people sitting across from each other with hours to fill and the kind of honesty that only turns up very late at night.
The talk drifted, the way it does at that hour, from small things to large ones. Work. Time. What all of it was actually building towards. For years the best hours of our days had gone into someone else’s dream, and we had both quietly noticed it.
Enough of working for someone else, one of us said. The other agreed before the sentence had finished.
The question that sent us back to Rajasthan
Deciding to build something is the easy half. Deciding what to build is where most ideas quietly die.
We knew what we did not want. Another product for the sake of a product. Something we would have to talk ourselves into caring about.
So we asked a better question. What did we already love, and what was already at risk of being lost?
The answer was close to home. Rajasthan is full of artisans doing work of real skill, carving, painting and finishing pieces by hand the way it has been done for generations. The craft is extraordinary. The economics, very often, are not. The work goes unseen, and the people making it are paid least of everyone in the chain.
That was the gap we wanted to close. Not a product gap. A fairness gap.
What we decided to build
Premloom Envision was founded in June 2024 by Prerna Agarwal and Lata Saxena, with one rule at the centre of it.
Skilled Rajasthani artisans should reach the homes that genuinely value their work, without a line of middlemen in between. When the chain is shorter, more of every rupee reaches the person whose hands made the piece. That is the whole model, and it is deliberately simple.
No factories. No warehouse of identical objects. No middlemen. Just hands, patience and honest work.
It also means our pieces are not identical, and we stopped apologising for that a long time ago. A slight variation in a carve or a brushstroke is not a flaw in the process. It is the proof that a person made it.
The candles Prerna pours herself
Not everything we sell comes from the workshop.
Our candles are made by Prerna Agarwal, our CEO, poured by hand in small batches, with natural waxes and real fragrance. There were a great many ruined early attempts that never came close to reaching the website.
We mention this because we want credit to land exactly where it belongs. The hand-painted decor is the work of Rajasthani artisan families. The candles are hers. We are not going to blur those two things together to sound bigger than we are.
From an idea to the first pieces
Nothing about the beginning was fast.
First came finding the artisans. Then learning enough about their craft to ask sensible questions. Then, slowest of all, earning enough trust to be taken seriously as a young brand with no track record and plenty of opinions.
Only after that did the first pieces go online, each one with the story of who made it and how.
Every one of those steps took longer than we expected. Not one of them could have been skipped.
What that night still means
The layover ended. The flight boarded. Ordinary life resumed, the way it does.
But something had been decided in that terminal, and it did not undo itself in the morning.
Today that midnight conversation sits inside every piece we pack and send. It is in the decision to work directly with makers. It is in the refusal to pretend a machine made object is something it is not. It is in the small note that goes into the box.
Handcrafted with love, delivered with pride. We meant it when we wrote it, and we still do.
If you would like to see where one long layover led, explore our handcrafted collection, or read more about the crafts of Rajasthan and the families keeping them alive.