Our Journey
Real Questions We Get from Customers: Answered Honestly
Buying handmade online raises honest questions, and we like answering them. Over the years, a few come up again and…
Our Journal
Our Journey
Our Journey
The Craft Forms of Rajasthan: What Goes Into a Premloom Piece
Every Premloom piece begins with a specific tradition. It is never generic decor. Behind each one stand the craft forms…
Our Journey
Diwali at Premloom: Our Biggest Season (And How We Prepare)
Diwali is the season when a good gift really matters. Sweets and lights are lovely, yet a lasting piece says…
Our Journey
Why We Refused to Move to China for Manufacturing
When we started out, a well-meaning advisor pushed a familiar idea. Move production to China, he said, and everything gets…
Our Journey
Our Biggest Mistake in Year One (And What We Learned)
Honest reflection on Premloom's early mistakes in sourcing, packaging, and quality control, and what we changed to get it right.
Our Journey
Rajasthan to Your Doorstep: How Every Order Gets Made
How does a handcrafted piece travel from an Rajasthan workshop to your home? The full journey, from artisan hands to…
Our Journey
What “Handmade” Actually Means: And Why It Matters in 2026
The word “handmade” is everywhere in 2026. Big brands print it on labels, factories stamp it on boxes, and marketplaces…
Our Journey
The Artisans of Rajasthan: Who Makes Your Premloom Piece
Rajasthan is famous for its lakes and palaces. Yet it could just as easily be called the land of hands.…
Our Journey
Why We Started Premloom: A Decision Made in a Rajasthan Workshop
The first time Prerna sat inside a metalwork workshop in Rajasthan, she did not see a business. She saw a…